On July 25, Google released its latest update to Panda, one of its many algorithms used to rank content. Even before its release, online entrepreneurs were abuzz with the impact it would have. According to a recent Twitter post, Google representatives believe that approximately one percent of online searches will be affected by Panda 3.9. [...]
Never known to rest on its laurels, the massive search engine Google has launched a new algorithm called Penguin. This change is designed to prevent sites from spamming the search engine. Google has low-quality websites in its crosshairs and is expected to become even more stringent in the future. Sites that engage in masking, keyword [...]
Entrepreneurs use a blog to increase their online presence. Those who really want to increase their search engine rankings should create a blog network. A variety of blogs containing useful content and strategically placed links can shoot a website to the top of search engine results lists for relevant keywords. How to Start a Blog [...]
Go back as little as ten years ago and website SEO was about as clear as it could possibly be for site owners. They would load their homepage with keywords with little regard to quality. They would publish links on directories and blogs in much the same fashion. Link trading and purchasing links were common [...]
The Internet is one of the most invaluable inventions of the modern era. It allows people to find almost anything with little effort. Everyone from kindergarteners to senior citizens uses the Internet. Your target audience falls somewhere in this age range, making a website essential for your small business. The importance of a website for [...]
The term “hyperlink” is frequently used in references to online content. What exactly is a hyperlink and how is it used? Learning the answers to these questions will help anyone create content optimized for Web users. Readers of online content should be able to quickly and easily access the information they need and hyperlinks help [...]
Learning how to use twitter is yet another way for consumers and businesses to increase their online presence. Any business that has not yet joined Twitter should do so immediately. Without a Twitter account, a company is failing to connect with over 200 million people, many of whom could be potential customers. It only takes [...]
Squidoo may be a silly name, but this online tool is all business. Anyone can use this Internet space to increase online exposure. The best part is, Squidoo is free and one person can create as many pages (called lenses) as desired. Businesses no longer have to pay to direct traffic to their blog or [...]
Social media is a term we hear and see a lot these days, thanks to the increasing popularity of Internet marketing. It combines people, technology, an organization, and communication. Though people use the term to refer to different tools, it is basically any social instrument of communication. In the online world, this is any site [...]
While searching on the Internet, you may have noticed the Google +1 button. This is a relatively new feature added by the search engine giant. By clicking the +1 button, users provide their stamp of approval to Web pages. Word will quickly spread to others in your business and professional networks, encouraging them to visit [...]
