Whether you are operating strictly online or using your website as an informational platform for potential customers, the website itself will only take you so far. Once potential customers do a search and settle on one or several businesses, their next move is generally to check online reviews. Even though these consumers do not personally know the reviewers, their words carry a LOT of weight, and that is something you cannot ignore.
Businesses that publish reviews, accept feedback, and respond to reviews are deemed more trustworthy by shoppers. It makes consumers feel as though there is a ‘real’ person behind the business. That ‘trust factor’ makes them more confident when they finally decide to make a purchase. STBW’s brand reputation management will not only generate more reviews, but also help avert and address negative experiences before a bad review is posted online.