If your business has an online presence, which it should, make online reputation management top priority. People who search for the business online should be able to find it and encounter include only positive comments and reviews, not loads of complaints and punitive information. Learn how to make company online reputation squeaky clean rather than [...]
Never content to rest on its laurels, Google released the Google+ identity and social networking service in September 2011. The response has been amazing, with millions of people already enrolled. Despite this, most account holders seem to be ignoring their membership. In January 2012, each user spent an average of only 3.3 minutes with the [...]
Never known to rest on its laurels, the massive search engine Google has launched a new algorithm called Penguin. This change is designed to prevent sites from spamming the search engine. Google has low-quality websites in its crosshairs and is expected to become even more stringent in the future. Sites that engage in masking, keyword [...]
Entrepreneurs use a blog to increase their online presence. Those who really want to increase their search engine rankings should create a blog network. A variety of blogs containing useful content and strategically placed links can shoot a website to the top of search engine results lists for relevant keywords. How to Start a Blog [...]
Go back as little as ten years ago and website SEO was about as clear as it could possibly be for site owners. They would load their homepage with keywords with little regard to quality. They would publish links on directories and blogs in much the same fashion. Link trading and purchasing links were common [...]
According to data from Google, 97 percent of customers use the Internet to find local businesses. Even more impressive is the fact that 73 percent of Web activity is grounded in local content. The Internet clearly offers huge opportunities for local business owners to increase their visibility. Local business owners have many marketing tools at [...]
The term “hyperlink” is frequently used in references to online content. What exactly is a hyperlink and how is it used? Learning the answers to these questions will help anyone create content optimized for Web users. Readers of online content should be able to quickly and easily access the information they need and hyperlinks help [...]
Learning how to use twitter is yet another way for consumers and businesses to increase their online presence. Any business that has not yet joined Twitter should do so immediately. Without a Twitter account, a company is failing to connect with over 200 million people, many of whom could be potential customers. It only takes [...]
Squidoo may be a silly name, but this online tool is all business. Anyone can use this Internet space to increase online exposure. The best part is, Squidoo is free and one person can create as many pages (called lenses) as desired. Businesses no longer have to pay to direct traffic to their blog or [...]
Social media is a term we hear and see a lot these days, thanks to the increasing popularity of Internet marketing. It combines people, technology, an organization, and communication. Though people use the term to refer to different tools, it is basically any social instrument of communication. In the online world, this is any site [...]
